LOLITA MIA is a handmade jewelry and accessory brand founded in Costa Rica by designer Elena Gil. As a student of architecture, product design and business she decided to conclude her studies and afterwards pursue the career of a jewelry artist.
Elena began Lolita Mia in 2011 as an experiment before heading to Florence, Italy to begin her 3-year study of Contemporary Art Jewelry in a school called Alchimia. The results of the first collection surpassed her expectations, encouraging her to continue with the brand as a side-job during her period abroad. Today, the young designer is back in her homeland and with the raising demand for the products she has decided to incorporate local artisan women to help her elaborate the pieces. “I believe that the value of Lolita Mia’s accessories rely in that they are completely handmade and that I take my time to design each one of them until they are perfect and ready to adore by someone else. I began doing them myself in my studio, but as I got higher requests I had to change strategies. I didn’t want to sacrifice the handmade quality or the time spent to make each piece unique, so I thought that I could incorporate female artisans to collaborate with. This way I could not only continue the essence of the brand, but add more value to it by promoting and helping other women and their families as well”, says the designer.
Lolita Mia has always been characterized by a colorful, ethnic vibe, present in Latin American artisan crafts. From embroidery to pottery, anything can be an inspiration to the designs, its color schemes, techniques and the materials used. “Many of my designs are collaborations with other artisans. I enjoy “treasure hunting” the most during my trips. Wherever I go I visit local markets in search of new material and inspiration. I establish contact with the makers, and some eventually become my providers. From India, to Florence to Mexico, everywhere, I have found so many wonders that I add to my material collection, which I then use, up cycle, incorporate or sometimes simply stare at and think where it will lead me next”.
“ The decision to incorporate Lolita Mia into the Hey Girl Market came easy. A vision of female empowerment, promotion of Latin American design & crafts, fair trade and contribution to local communities are just a few of the concepts both projects share. The idea of growing together and portraying this to our customers is what motivates me the most. ”. Elena Gil.